Abstract. Public transportation in Sidenreng Rappang Regency faces various problems that
affect the achievement of tax collection effectiveness. One phenomenon that is often
encountered in matters relating to the public transportation tax system is the emergence of an
unofficial terminal, irregular tax collection processes, lack of motivation and guidance to tax
management officers so that they are less professional in their field duties and public
transportation facilities and infrastructure are not yet optimal. For this reason, planning for
priority strategies is needed to increase local revenue (PAD). The purpose of this study is to
design a priority strategy for increasing local revenue (PAD) through public transportation
taxes in Sidenreng Rappang Regency. The research method used is a mixed-methods method.
Data were collected through observation and in-depth interviews with stakeholders. Then the
data were analyzed using stakeholder analysis methods and process hierarchy analysis.
Stakeholders involved in increasing public transport taxes in Sidenreng Rappang Regency are
divided into two groups. The first group is the key players. Key player group stakeholders
must be more actively involved in planning and evaluating policy. The second group is the
actors. Stakeholder groups can bring risks, so their existence needs to be monitored and
managed properly. To optimize the role of stakeholder actors, it is necessary to coordinate with
key stakeholder groups in determining policy. The priority scale of the policy in increasing
public transport taxes is as follows: 1) optimizing training and education programs in
improving the quality of human resources and increasing the dissemination to taxpayers; 2)
improve public transportation terminal facilities; 3) evaluate Regional Regulation Number 10
of 2010 concerning tax tariffs; and 4) cooperation between other agencies