This paper aims to reveal the application of
Blue Print Model in the national cocoa movement
program in Indonesia. This model compares the
achievement of targets with expectations. The study
was carried out by comparing targets to be achieved
with targets obtained on three variables: seed
rejuvenation, side-grafting activities, and
intensification of cocoa plants. The results show that
the target obtained is different from the expected
target in the three variables. This means that the
implementation of Blue Print Model in the national
cocoa movement program was unsuccessful. However,
with the integration of supply chain factors and blur
print performance (BPP) measures, it is found that
there is a significant relationship between the both.
Meanwhile, some factors of supply chain have also
shown their insignificant influence on the value of
BPP.